Honey Maid is calling on Americans to be more accepting of other cultures
Honey Maid's latest ad campaign calls on Americans to be more accepting of one another - whether people are of a different race, sexuality, if they are adopted, or if they have suffered a disfigurement.
One ad in particular from the series, "Neighbors," appears to draw directly on the heightened tensions and often polarizing debate around immigration issues during the run-up to the 2016 election, Adweek's Tim Nudd points out.
The ad opens with a woman, who is wearing a hijab. She says: "The first time you go out of your house, you're worried. Is anybody staring at you? Is anybody looking?"
The ad then cuts to a white female staring out at the street from her window: "I didn't know anything about her culture, only what I saw in the news."
The two are then seen embracing and having breakfast together with their children.
"I was kind of scared of how she was going accept me, but then our girls brought us together," the first woman says.
Adweek asked the breakfast cereal brand whether the ad was a direct response to the current political climate.
Katrina Plummer, Honey Maid equity brand manager, responded:
We are watching society change over time, because we think it is important to be reflective of today's world, and to be inclusive of a cross-section of those unique families that make up the American society. Honey Maid is acknowledging the changing family dynamic among our consumers and are excited about the opportunity for 'This Is Wholesome' to feature and celebrate real diverse families.
Here are the rest of the ads in the "This Is Wholesome" series, which was created by ad agency Droga5.
"Little Brother" tells the story of an adopted child who is of a different race to his brother.