Hershey's Is Suing A Maryland Senator For Copying Its Logo On Campaign Signs
Hershey's argues in its filing that, "It is apparent that the overall resulting design is a confusingly similar knockoff of, and unlawful colorable imitation of, the famous and iconic Hershey Trade Dress," according to a report by the Baltimore Sun.
This is not the first time Senator Hershey has turned to the chocolate company for campaign inspiration.
For his 2010 campaign, the senator's sign featured his last name in white block letters with the words "State Delegate" underneath where the chocolate bar says "milk chocolate." The text was printed on a plain brown background, making this 2010 sign look almost identical to chocolate company's logo.
In response to the allegations, Senator Hershey argued that the typeface he used was a "common font" and says he placed the font over a brown Maryland state flag, according to the Baltimore Sun. He even feels that Hershey's chocolate is taking away from his first amendment rights by challenging his campaign poster.
"The Hershey Company's allegations raise serious questions about infringing on my constitutional rights of freedom of speech, freedom of association, and participation as a candidate in the political process," Stephen Hershey said in a statement, reports the Sun. We reached out to both parties for comment, but have not yet received a response.