Here's what the logos for Amazon, Levi's, and HBO Go would say if they were being honest
His redesigned Pepsi logo kicked off the Honest Slogans blog in 2011. Dickens stresses they are for "entertainment purposes only" and told us in 2013 that while some may come across as "harsh," he hopes even employees of the brands he satirizes will see the blog as "tongue-in-cheek."
We've picked out some of the funniest latest additions to the Honest Slogans blog.
Aaron Taube contributed to an earlier version of this post.