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Here's what happens when you ask a bunch of kids what they think of bankers

Lara O'ReillyMar 18, 2015, 20:16 IST

Banking seriously needs to improve its image.

Its wretched reputation is so ingrained that even kids hate the industry.

The Belgian Financial Sector Federation - Febelfin - tasked ad agency Duval Guillaume (famed for its viral hit for TNT - "Push To Add Drama) with creating a campaign designed to raise the profile and appeal of banks.

So the agency rounded together a bunch of children and asked them whether they'd consider becoming a banker when they're older.

Here are some of the frank responses:

Perhaps they'll change their minds when they get older.

Here's the ad in full:

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