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Here's The Redesigned Miller Lite Bottle That Will Launch In May

Mar 8, 2013, 20:04 IST

MillerCoors is relaunching Miller Lite — again — in May with a new bottle design, and a bunch of new advertising starring Ken Jeong from ad agency Saatchi & Saatchi, according to Ad Age.

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Miller Lite is the fourth most popular beer in the U.S., behind Bud Light, Coors Light, and Budweiser.

In 2010, Miller replaced the traditional Lite bottle with a "Vortex" design. That bottle was succeeded by the short-shouldered, solid blue bottle.

The new bottle for 2013 will have broad shoulders and a narrow waist so that it looks distinctive when served in public places like bars or restaurants.

Here's the new bottle:

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MillerCoors

Here's Jeong in one of the new ads:

Here's a brief history of the recent bottle designs, beginning with the current blue aluminum bottle:

MillerCoors

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