+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Here's How Vogue Is Doing Against Its Rivals In The Fight For Fashion Ads

Sep 7, 2013, 01:26 IST

Though the nation's news magazines have been plagued by a steady decline in advertising sales in recent years, new data from marketing analysis firm MediaRadar suggests that women's fashion magazines might be on the rise.

Advertisement

MediaRadar reports that six of the seven top women's fashion magazines sold more advertising pages for their big September issues than they did a year ago. Only Marie Claire failed to capitalize on the increase in spending by advertisers this year.

Across the industry, these seven publications sold 4.24% more ads from this January through September than they did during those months a year ago.

Here's how the big magazines fared compared with last year:

MediaRadar

Advertisement

The gain was fueled in part by bigger spending outlays from major luxury and cosmetics companies like L'Oreal Group, which bought 28.8 more pages in the big September issues than they did a year ago, and LVMH Moet Hennessy Louis Vuitton SA, which bought 21.3 more pages.

Here are the top advertisers in this year's September issues:

MediaRadar

Not a bad season for an industry whose peers on the news magazine side saw ad page sales drop 18% over the past year.

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article