Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Here's how Under Armour grew into a $15 billion athletic-apparel empire

Drake BaerFeb 19, 2015, 21:09 IST

When Under Armour was founded in 1996 it made $17,000 in annual revenue. In 2014 it made over $3 billion with a market cap that's swelled to $15 billion.

Founder and CEO Kevin Plank has used breakthrough technology, celebrity endorsements, and clever product placement to make Under Armour a force in the athletic-apparel industry.