Here come the brands: Burger King, Durex and others jump on Twitter's 280-character limit news

You may love or hate the idea of a 280-character limit on Twitter, but you can't escape it. That's because advertisers won't let you.

Twitter announced Tuesday that for the first time in its 11-year history, it will lift the 140-character limit for tweets - letting some people test a new limit of 280 characters for all languages except Japanese, Chinese, and Korean.

And as always, it wasn't long before brands including Burger King, Durex and Charmin glommed on the news with their takes:

Burger King

 Spotify

 Charmin

 Denny's

 Durex

NOW WATCH: How the US could prevent a North Korean nuclear strike - according to a former Marine and cyberwarfare expert