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Gillette Has Paid Kate Upton To Persuade Men To Shave ... Everywhere

Mar 26, 2013, 19:46 IST

GilletteGillette's new campaign for the Fusion ProGlide Styler (a trimmer-razor) features Kate Upton, who wants you to know that she doesn't mind a chest hair on a man, "but definitely not on his back."

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In Gillette's video, she's joined by Hannah Simone of TV's New Girl and actress Genesis Rodriguez at one of those sophisticated cocktail parties where everyone talks about body-hair trimming.

Turns out Simone likes hairless stomachs and Rodriguez "likes men completely hairless, and no she doesn't think that's weird."

A lack of back hair isn't all Upton wants on behalf of Gillette, however. A print ad that contains a QR code allowing viewers to read Upton's mind reveals that she feels it is "very important” for a man to groom "down there."

The agency is BBDO.

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