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FTC Chair Slams Current 'Do Not Track' Norms [THE BRIEF]

Apr 18, 2013, 18:01 IST

Good morning, AdLand. Here's what you need to know today:

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FTC chair Edith Ramirez is not pleased with the Digital Advertising Alliance's Don Not Track self-regulatory program that has been in place for two years. "Consumers await a functioning Do Not Track system, which is long overdue," she said. "We advocated for a persistent Do Not Track mechanism that allows consumers to stop control of data across all sites, and not just for targeting ads."

The NRA ran ads on the day of the gun bill Senate vote.

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Kmart is going to air its "Ship My Pants" video on television.

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The Kool-Aid man is getting a makeover.

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Alloy Digital is adding to its video component with the acquisition of video ad network Digital Broadcasting Group.

Previously on Business Insider Advertising:

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