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Florida Launches New Business Campaign With 'Sexist' Logo

Jim EdwardsFeb 1, 2013, 19:35 IST

State of FloridaFlorida: perfect for arguments about male office attire.Florida businesswomen are annoyed that a new graphic for the state's economic development campaign, "Florida, the perfect climate for business," features a man's tie in its logo.

The logo implies that business = men, they say.

“Isn’t that special,” said Susan Stackhouse, CEO of Stellar Partners Inc., a Tampa airport retail concessionaire, to the Tampa Bay Business Journal. “It’s clearly a strong visual that business and men go together.”

Links Financial President Penny Hulbert also told the paper: “In 2013? Really? .. They didn’t think half of the people in the state would be offended by this? Really?”