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Female Ad Execs Earn Thousands Less Than Their Male Colleagues, These Data Show

Mar 20, 2013, 21:21 IST

Female ad sales execs make tens of thousands of dollars less per year than their male counterparts, according to a survey by SellerCrowd, a professional networking site for media sales people.

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SellerCrowd is an anonymous bulletin board where execs trade tips, news and gossip about their advertising clients.

Its membership is strictly limited to salespeople — so that their clients can't see what's being said about them.

Recently, the site asked its members to reveal in a survey how much they made in base salaries, bonuses and commissions.

A total of 1,896 people responded, and when the results are sorted by gender they look like this (click to enlarge):

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SellerCrowd

Men's compensation starts at $55,000 at the low end, but rises to $160,000 in salary and $150,000 in incentive compensation at the high end.

For women, however, the picture was a little different:

SellerCrowd

While female ad sales folk start reported starting at a higher base, they reported earning $10,000 less than their male colleagues in the higher salary ranges. The difference was $25,000 less at the high end of incentive comp, the survey shows.

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Women also reported being less likely to own equity in their employers' companies.

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