Egypt's Ad Spending Is Down 20% From Last Year [THE BRIEF]
Conde Nast had its biggest September ad spend in five years. Vogue's fall edition nearly set a record, at 665 pages. That's not quite as big as the 2007 September Vogue, with 725 ad pages.
Although the Middle East and Africa's ad spending grew from last year, according to Nielsen's quarterly Global AdView Pulse report, Egypt's ad spend plummeted 20% in Q1 2013 due to economic unrest. Europe's Q1 ad spend dropped 4.4%, although global ad spending as a whole was up 1.9%.
Yahoo acquired Admovate yesterday, invested in its first mobile ad tech company since Marissa Mayer became CEO.
Omnicom's net income and revenue grew 2% ($289.5 million and $3.63 billion, respectively) in the second quarter. It is doing better in American than it is abroad.
Publicis Groupe's profits were up 15% Q2.
Adobe announced the arrival of Adobe Social, a social media monitoring and analytics tool which no integrates with Flickr, Foursquare, Instagram, and LinkedIn.
Digital marketing and data management software [x+1] acquired WDA, a mobile marketing tech and services firm.
Budweiser joined up with Facebook and Vice to expand on its Made for Music campaign. It wants to link Bud fans through their love of music.
Are these the most important agency people?
Previously on Business Insider Advertising:
- How Dunkin Donuts And Others Ended Up Hiring A 'Psychotic' Credit Card Thief As Director Of Communications
- Here's How Advertisers Reacted To Being Placed In Rolling Stone's Boston Bomber Issue
- AD OF THE DAY: Dick's Cinematically Stunning Commercial Captures What It's Like To Play Football
- Facebook's Sales Chief Explains Why He's Leaving
- One Of These Will Be The Official Logo For The 2020 Olympics
- See How Men's Wearhouse Edited Fired Founder George Zimmer Out Of Its New Ad
- Captain Morgan Is Among The First To Use Foursquare's New Ad Unit
- Here's The 'Ugly' Truth About What's Killing Revenue Growth At Yahoo