Dunkin' Donuts Made A TV Commercial Out Of One Vine [THE BRIEF]
By himmelhoch on FlickrGood morning, AdLand. Here's what you need to know today:
Dunkin' Donuts will debut the first TV ad made entirely from a Vine during tonight's Monday Night Football broadcast. Adweek reports, "The fast-food chain will actually peel one second off its Vine clip to fit into the network's five-second billboard ad unit, which appears full-screen between segments during ESPN programs." A The key components of a Vine is that it is six seconds long and constantly loops, so even though Dunkin' is using the platform, it won't be using the signature features.
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Previously on Business Insider Advertising:
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Facebook Wants Creative Control Over Its Upcoming Autoplay Video Ads - And Some Clients Don't Like It
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Tell Us Who The Most Creative Person In Advertising Is Right Now