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Dunkin' Donuts Made A TV Commercial Out Of One Vine [THE BRIEF]

Sep 9, 2013, 19:13 IST

By himmelhoch on FlickrGood morning, AdLand. Here's what you need to know today:

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Dunkin' Donuts will debut the first TV ad made entirely from a Vine during tonight's Monday Night Football broadcast. Adweek reports, "The fast-food chain will actually peel one second off its Vine clip to fit into the network's five-second billboard ad unit, which appears full-screen between segments during ESPN programs." A The key components of a Vine is that it is six seconds long and constantly loops, so even though Dunkin' is using the platform, it won't be using the signature features.

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