+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Duck Dynasty Has Retained All Its Sponsors Despite The Phil Robertson Controversy [THE BRIEF]

Dec 24, 2013, 20:30 IST

Associated PressDuck Dynasty's passionate fans have kept sponsors from backing off from the reality show.

Good morning, AdLand. Here's what you need to know today:

Advertisement

Duck Dynasty has retained all of its sponsors in the wake of Phil Robertson's statements about homosexuals and African-Americans, and branded merchandise continues to sell. Cracker Barrel was the one sponsor to have pulled products related to the A&E show, but it backtracked yesterday due to fan demand, even issuing an apology.

Denstu, Japan's largest advertising company, launched its own real-time bidding platform last Thursday. Akiio Nizawa, the agency's CEO/president, told AdExchanger that he intends to use the Dentsu Audience Network "to become the largest DSP [demand-side platform] player in Japan."

Disney has added Twitter co-founder/CEO of Square (and all-around interesting guy) Jack Dorsey to its board of directors.

Robert Lund is leaving McCann New York as creative director. An AgencySpy source said he is likely heading to The Barbarian Group on Jan. 6 as creative director.

Advertisement

The WPP-owned media agency group GroupM has signed a 20-year lease at 3 World Trade Center in New York City, which is scheduled to open in 2017.

Burger King named Horizon Media its new North American media agency after a review, replacing Starcom.

Auto-parts retailer Napa has named VML its lead agency, reports AdAge.

Mashable picked their top 10 brands on social media for 2013, giving the number one spot to Samsung.

Previously on Business Insider Advertising:

Advertisement
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article