+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Doritos Is Now Making A Taco Bell Flavored Chip [THE BRIEF]

Feb 1, 2013, 19:34 IST

Good morning, AdLand. Here's what you need to know today:

Advertisement
Last year, Taco Bell introduced the insanely well-received Doritos Locos Tacos. It now looks like cross-promotion is a two-way street because Doritos just announced that it is making a "Taco Bell" flavor bag of chips, which will have two kinds of chips: one nacho cheese flavor and another that captures the taste of the taco. "We're looking to create the same magic with the introduction of the chip version of the same flavor experience," said Frito-Lay spokesman Chris Kuechenmeister.

Hershey is increasing its ad spending by 20 percent.

Kmart is looking for a new creative ad agency. Incumbent DraftFCB is expected to participate.

Here's what digital ad execs looked like when they were awkward teens.

Advertisement

DDB Worldwide hired Chris Tussing as its global business director, overseeing the Reebok account. He previously managed AB InBev at McGarryBowen.

Facebook ad tech solutions provider Glow Digital Media just closed a $1.3 million seed round of financing. The UK-based company will now expand to the American market and open its headquarters in Los Angeles.

CP+B hired Hoj Jomehri to work in its LA office as a creative director. Jomehri joins the shop from TBWA/Chiat/Day.

Previously on Business Insider Advertising:

You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article