Doritos Is Now Making A Taco Bell Flavored Chip [THE BRIEF]

Laura StamplerFeb 1, 2013, 19:34 IST

Good morning, AdLand. Here's what you need to know today:

Last year, Taco Bell introduced the insanely well-received Doritos Locos Tacos. It now looks like cross-promotion is a two-way street because Doritos just announced that it is making a "Taco Bell" flavor bag of chips, which will have two kinds of chips: one nacho cheese flavor and another that captures the taste of the taco. "We're looking to create the same magic with the introduction of the chip version of the same flavor experience," said Frito-Lay spokesman Chris Kuechenmeister.

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Previously on Business Insider Advertising:

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Doritos Is Now Making A Taco Bell Flavored Chip [THE BRIEF]