Diet Coke Uses Dancing, Animatronic, Wooden Dolls To Convince People It's Healthy [THE BRIEF]
Aug 14, 2013, 20:07 IST
Good morning, AdLand. Here's what you need to know today:
Advertisement
Coca-Cola has a new campaign insisting that its sodas are healthy. This includes newspaper ads and also a new Diet Coke commercial. Watch the strange video, starring animatronic wooden puppets doing jumping jacks, that leads the "Happiness is Movement" campaign. Previously on Business Insider Advertising:
Advertisement
- How Two Brothers Became CEOs Of Rival Ad Agencies Just A Block Apart
- This SF Adtech Exec's $7 Million Penthouse Is Now A Crime Scene
- Millennial Media Tanks On Jumptap Acquisition: Here's Why Investors Are Wrong
- Men's Wearhouse's First New Ad Without George Zimmer Is Really Sleazy
- Pilots Are Accusing Ryanair Of Trying To Silence Them On Social Media
- Hackers Have Built Their Own Mobile Ad Networks That Install Malware Onto Your Phone
- Gap Is Doing Something That Has Never Been Done On Tumblr Before
- AD OF THE DAY: Jell-O Gave A Child A Horrible Combover To Launch Its Rebranding Campaign
- Millennial Media Will Acquire Jumptap, Creating A Mobile Ad Network 'On A Par With Google's