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Corporate Executives Think These Are The 10 Worst Brands In America

Aaron TaubeAug 21, 2013, 03:56 IST

Reuters/Natalie BehringA report released today by brand consulting firm CoreBrand found that Delta is America's least respected brand among a group of 10,000 vice-president level corporate executives.

CoreBrand polled executives from top U.S. companies about how they felt about more than 1,000 brands based on their reputation, management, and investment potential. Then CoreBrand took the 100 brands its polling audience was most familiar with and ranked them by favorability to determine the 10 least respected brands.

Other lowlights include JCPenney and Best Buy.