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Coca-Cola brought back two Marvel superheroes for an action-packed Super Bowl ad

Feb 8, 2016, 07:04 IST

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Coca-Cola

Coca-Cola took a minute-long ad slot at the Super Bowl to advertise Coke Mini.

The commercial (watch it in full below) starred the Incredible Hulk and Ant Man.

The high-budget ad was pretty exciting. The super heroes take part in a classic action movie chase scene. Ant Man eventually gives up his Coke Mini to satisfy the incredibly angry Hulk.

It forms part of Coca-Cola's new "Taste The Feeling campaign."

The brand's new campaign is intended to unite Coca-Cola, Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under one master brand slogan.

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Some people on Twitter are calling it their favorite ad of the big game.

The new campaign replaces the seven-year-old Coca-Cola "Open Happiness" campaign. The drinks company had a big reshuffle last year, which included a $3 billion cost-cutting plan.

Watch Coca-Cola's Super Bowl ad in full here:

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NOW WATCH: Watch Emily Ratajkowski make an NFL-worthy catch in Buick's Super Bowl ad

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