Cate Blanchett Just Sealed A $10 Million Advertising Deal [THE BRIEF]
Benjamin Button PosterGood morning, AdLand. Here's what you need to know today:
Cate Blanchett is getting $10 million to become the face of Giorgio Armani's female fragrances.
AMC got a new logo and tag line. "Story matters here" changes to "Something More."
Quartz discusses how corporations made the Harlem Shake such a big thing.
Here are five ways a brand can use animated GIFs.
Ad Age instructs how to help your brand avoid scam ads — like the fake Ford ad starring Silvio Berlusconi and tied up women in the back of his car.
Walgreens picked OMD to take over its media account.
Previously on Business Insider Advertising:
- 23 Of The Most Hilariously Unfortunate Ad Placements Ever
- The 10 Sleaziest Car Ads Of The Century
- This Business School Prof Just Wrote a Blistering Takedown Of Groupon's New Accounting Methods
- DEADLINE APPROACHING: Nominate The Most Creative People In Mobile Advertising
- 15 Major Brands That Unabashedly Support Gay Marriage
- How Facebook Is Replacing Ad Agencies With Robots
- Expedia's Gay Marriage Ad Helped The Couple In It Adopt A Child