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Carnival Would Like You To Please Stop Thinking About 'The Poop Cruise'

Sep 19, 2013, 22:04 IST

Seven months after the notoriously hideous 'Poop Cruise' left more than 4,000 people stranded in the Gulf of Mexico, Carnival is rolling out a $25 million advertising campaign to highlight some of the more pleasant experiences its passengers have had.

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In a television advertisement from Arnold Worldwide, Carnival uses customer-submitted family photos and videos to show off the "unforgettable moments" people experience on its cruises. The spot will run starting Monday in conjunction with an online "Moment Tracker," which will display Instagram photos taken by ten passengers aboard the Carnival Breeze.

Carnival says it's hoping to re-ignite consumer interest in the brand prior to the beginning of the new year, the peak time people make cruise ship reservations.

Following a checkered recent past that has seen four Carnival ships catch fire in 15 years, the brand has a long road ahead of it. Here's the TV spot:

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