Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Can You Identify These Brands By Their Signature Fonts Alone?

Aaron Taube,Skye GouldJul 22, 2014, 06:03 IST

Canon

Earlier this month, we talked about how brands use color to establish their place in consumers' minds.

But that's not the only way companies use subtle imagery to make connections with people. Sometimes simply choosing the right font can convey important messages. For instance, Canon's logo uses sharp corners to indicate the level of precision its products boast, while Tumblr's logo highlights the company's minimalist aesthetic.

We used the fonts of some of the world's most distinctive logos to spell out new words. See if you can figure out which brands the letters belong to.