Brooklyn Public Library's New Logo Misspells 'Brooklyn'

The Brooklyn Public Library has a "strategic plan" for 2013 which includes a new look and a new logo. That new logo includes a trendy misspelling of Brooklyn as "Bklyn."

Companies that follow fashions -- apparel retailers, shoe sellers -- can get away with this sort of thing, of course. It's less clear whether intentional typos will fly when they come from an institution dedicated to formal English usage.

A writer at Brand New, the logo design blog, also expressed reservations:

I’m not usually the correct-English-police but there is something odd about the library using the slang-ish abbreviation of the borough.

Here's the new logo:

And here's a side-by-side with the old one: