Bayer's One A Day Brand Is In Legal Trouble [THE BRIEF]
Bayer is facing threats of a lawsuit over its One A Day marketing. The litigious Center for Science in the Public Interest sent the company a letter asking it to change its claims that vitamins provide "support" against various diseases. Bayer has a long history of making misleading claims about One A Day. It has been sued before by CSPI and cited by the FTC. The company once claimed that One A Day might prevent cancer.
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Previously on Business Insider Advertising:
- Here's That Awkward New Nicole Kidman Ad For Vitamins
- 13 Execs Are Listed In 'Creative Credits' For That Oreo Super Bowl Tweet
- Only Kids Can See This Anti-Child Abuse Ad
- eBay Ramps Up New Ad Exchange In Threat To Amazon
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