AT&T Made This T-Mobile Attack Ad

After enduring a slew of negative ads at the hands of T-Mobile, AT&T decided to strike back and ran a full-page ad in the New York Times, Wall Street Journal, and USA Today last week.

The ad allegedly reveals "the truth about T-Mobile's network," claiming that the smaller network has two times more dropped calls, two times more failed calls, and 50 percent slower download speeds.

A recent T-Mobile ad shows its famous pink-dress-wearing-spokesperson-turned-biker-babe zooming past an AT&T user riding a dilapidated scooter on her speedy motorcycle.

T-Mobile CEO John Legere also called AT&T "crap" in his keynote at CES a few months ago.

So AT&T decided to strike back. Spokesperson Mark Siegel released a statement explaining the ad. He said that “T-Mobile’s advertising is a combination of misguided and just plain wrong,” and that the ad is "just a friendly reminder of the fact that independent third-party testing says AT&T's network delivers faster speeds and fewer dropped calls than them."

But T-Mobile isn't too concerned.

"Wow. Looks like we struck a chord," T-Mobile CMO Mike Sievert wrote to Bloomberg in an email. "AT&T doth protest too much. Glad they're spending their money to print our name."

AT&T does have a much higher ad budget than T-Mobile. According to Ad Age, AT&T spends $2.34 billion in ads a year, making it the fifth largest advertiser in the country. T-Mobile doesn't make the top 100.

Funny to think that mere months ago, AT&T was trying to buy T-Mobile.