AT&T Is Dominating Twitter For March Madness [THE BRIEF]

AT&T worked with BBDO to completely dominate Twitter during March Madness, says Adweek. Although many other brands, like Capital One and Nike, have purchased promoted tweets around the game, AT&T partnered with the NCAA and Turner Broadcasting and has better Tweet coverage opportunities, doing everything in real time. The Twitter Promoted Trend ads during March Madness is costing them $120,000 a day.

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Previously on Business Insider Advertising:

• AD OF THE DAY: Hilarious Ad For A New Apple Store
• 15 Major Brands That Unabashedly Support Gay Marriage
• Target Doesn't Want You To Know Anything About Bullseye The Dog's Real Life
• SALARY SURVEY: What Digital Agency Creatives And CEOs Earn Right Now
• These 4 Major Brands DON'T Want To Be Associated With The Gay Marriage Movement
• Jockey And Fruit Of The Loom Are Both Desperate To Get Jon Hamm To Wear Their Underwear
• Test Drive A Renault, Get A Private Show From Dancing Girls