The Ads authority in India is very angry about Patanjali’s misleading advertisements

It’s not even been a month that yoga guru Baba Ramdev’s FMCG company called Patanjali faced flak because of its misleading ads for its hair oil and washing powder brands, and the company has again found itself under the radar of India’s ad authorities.

ASCI has objected to several ads run by the company, including the one for its best-selling product, the 'Dant Kanti' toothpaste. Reportedly, ASCI has found the ad misleading, along with the ones for its mustard oil (Kachi Ghani), fruit juices and cattle feed (Dhugdhamrit) products.

ASCI and India’s apex food regulator Food Safety and Standards Regulator of India (FSSAI) have signed an MoU, under which ASCI would be checking misleading ads in the food and beverage sector.

As per ASCI, Dant Kanti's ads claim that the product is "Effective Against Pyorrhoea, Swelling & Bleeding of Gums, Yellowing of Teeth, Sensitivity & Bad Breath" and "protects your teeth for a longer time and provides a natural shield against germs." However, these claims are not substantiated and thus can mislead the customers.

ASCI has also raised objections against several other companies, like HUL, P&G, Kellogg India, L'Oreal India and Colgate-Palmolive, for misleading claims made in advertisements for a variety of products.