Arnold Schwarzenegger Goes Undercover At Gold's Gym [THE BRIEF]
Good morning, AdLand. Here's what you need to know today:
Arnold Schwarzenegger went undercover at Gold's Gym as Howard Kleiner, a passionate regional manager who couldn't help himself from offering ridiculous tips to customers, like doing 10 reps of "water drinking." Schwarzenegger did the stunt as a way to promote the charity After-School All-Stars. The video is filled with great moments, like when "Howard" yells at a guy struggling on a cardio machine to stop being a baby. "It's Gold's Gym. It's not a baby gym.":
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Previously on Business Insider Advertising:
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How The Greatest Super Bowl Ad Ever - Apple's '1984' - Almost Didn't Make It To Air
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Old Spice's Fake Websites Rank Among The Brand's Funniest Advertising
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Danica Patrick Sports A Muscle Suit In GoDaddy's Super Bowl Ad
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CarMax's 'Rudy'-Inspired Super Bowl Ad Comes In Both Human And Puppy Versions