Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.
Anti-Domestic Violence Group Releases Jarring Ad Featuring Topless Model
Anti-Domestic Violence Group Releases Jarring Ad Featuring Topless Model
Harrison JacobsFeb 19, 2014, 21:03 IST
Last week, racy topless photos of Lebanese Olympic Skier Jackie Chamoun went viral, causing an uproar in her home country and even leading to inquiry by the Lebanese Sports and Youth minister. Amid the uproar, March, a Beirut-based anti-censorship NGO, used the controversy to highlight a far more pressing issue, domestic violence. The campaign by ad agency M&C Saatchi highlights another recent news story that got much less attention, when Beirut woman was beaten to death with a pressure cooker allegedly by her husband. When the neighbors called the police to report the incident, the police reportedly declined to intervene in a "family matter." While the Lebanese parliament has made efforts in recent years with new laws criminalizing domestic abuse, gender-based violence and domestic abuse remains an ongoing problem. Central to the campaign is the slogan, "NUDITY IS A PERSONAL CHOICE ... GETTING BEATEN UP IS NOT."Courtesy of March and M&C Saatchi Mena
