An E-Cigarette Maker Is Trying To Lure Women With A Sparkly Vaporizer That Doubles As A Necklace

Vapor Couture

An online retailer of e-cigarettes is trying to lure female smokers with bejeweled vaporizers that double as necklaces and come in flavors like "Rodeo Drive" and "Strawberry Champagne."

A video ad for the brand, called Vapor Couture, encourages women to "break free from the pack" with the "slim, sleek, sparkling" e-cigarettes in colors that come "straight off the runway."

The brand has a complementary line of accessories including charging cases available in brushed platinum and rose gold and $59.95 leather clutches with "all the style of your designer handbag."

The e-cigarettes can also be worn as pendants on a $49.95 sterling silver charm necklace that come with Vapor Couture starter packs, costing upwards of $99.

Here's the e-cig being worn as a necklace:

Vapor CoutureVapor Couture belongs to VMR Products, which also makes the e-cigarette brand V2.

"Women represent the biggest buying audience in the consumer electronics industry," Andries Verleur, CEO & Co-Founder of VMR Products and Vapor Couture, said in a release. "We listened to our female customer base and focused on the features that they wanted. Vapor Couture was built for them, by them."