An ad agency was behind the prank that saw grumpy Londoners trying to ignore mistletoe on the tube
The results, however, were rather more awkward and atypical of a London rush hour journey, where commuters try their utmost to avoid eye contact with their fellow passengers.
A dedicated website and #MistleTube hashtag were set up to document the reactions.
The culprits of this Christmas prank? Advertising agency Droga5.
Rather than send a typical holiday card, the agency decided to show off its creative talents with a stunt instead.
The Mistletoe on the Tube website reads: "We wanted to bring some Christmas cheer to one of the most miserable places in the capital. So we put love on the line and created the #Mistletube. Merry Christmas, London!"
Some commuters did see the funny/sweet side, however:
Meanwhile, Droga5's New York office has set up a "Holiday Answering Service."
Anyone calling the office number (917-237-4295) over the holiday period will be treated to one of 45 pre-recorded messages, which include: a holiday greeting from the agency's founder David Droga; chief creative officer Ted Royer impersonating Droga's message; and five holiday songs performed on the didgeridoo.