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TCS retains No 1 spot as India’s top brand but tech sector takes a hit

28 Sep 2023, 19:30 by Katya Naidu

Campa has to go beyond invitation price to build the brand & distribution network

27 Mar 2023, 11:13 by Katya Naidu

Here's how Amit and Gaurav Khatri are making the right 'Noise'

31 Mar 2022, 10:00 by Samarpita Banerjee

Here’s how The Body Shop navigated the pandemic and is growing its business in India

30 Mar 2022, 10:00 by Samarpita Banerjee

I have a dream of becoming a creative unicorn: Raj Shamani

29 Mar 2022, 10:00 by Karuna Sharma

Here’s why Yoga Bar is confident of becoming a Rs 1000 crore brand in the next 2 years

28 Mar 2022, 10:00 by Samarpita Banerjee

As inter-city road travel gathers momentum, IntrCity launches its first-ever campaign to woo new consumers

25 Mar 2022, 10:01 by Samarpita Banerjee

Here’s why Future Generali India Insurance focuses more on a right-brained marketing approach to engage with its consumers

23 Mar 2022, 10:01 by Samarpita Banerjee

From promoting religious harmony to urging the audience to keep their inner child alive, how Surf Excel’s Daag Acche Hain has evolved over the years

17 Mar 2022, 10:00 by BI India Partner

Here’s why Budweiser chose Siddhant Chaturvedi to be the face of its ‘Made Over Nights’ campaign

14 Mar 2022, 10:00 by Karuna Sharma

Here’s why Tech Burner never bases his content on algorithms or current trends

15 Mar 2022, 10:00 by Karuna Sharma

2022: The year of GenZ creators

11 Mar 2022, 10:01 by Guest Author

Here’s how celebrities and influencers stand to benefit from ASCI’s Endorser Due Diligence service

10 Mar 2022, 08:30 by Samarpita Banerjee

Women in leadership across media, brands and advertising on improving gender representation and retaining women in the workforce

8 Mar 2022, 10:00 by Karuna Sharma

HUL makes a strong point about the importance of waste segregation with its latest campaign #BinBoy

4 Mar 2022, 15:26 by BI India Partner

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