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Amitabh Bacchan, Madhuri Dixit say they haven’t received any legal notice for endorsing Maggi yet

Jun 3, 2015, 15:19 IST
After the much discussed Maggi controversy, celebs who endorsed the merchandise in the past are quizzed. A district court in Bihar’s Muzaffarpur has directed the cops to file a complaint against Maggi brand ambassadors counting Amitabh Bachchan, Madhuri Dixit and Preity Zinta.
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Celebrities refused to make any comment on the matter after ET tried to reach out to them just after the news came out. In fact, what we heard those saying is that they have become a soft target in a fiasco.

Bollywood actor and singer Ayushmann Khurrana said that "Fame is a double-edged sword". Madhuri Dixit Nene’s lawyer Anand Desai on the other hand, turns down the reports saying that the actor did not received any Food and Drug Administration (FDA) notice.

Not just this, but Big B also declined the reports saying "I have not received any notice yet. So I cannot make any comment. If it (notice) is received, my lawyers shall attend to it. It would be inappropriate to comment on a matter that is subjudice."

"It's sad and true that known faces get targeted for the wrong reasons and agendas just to seek attention. It's unfortunate because it becomes like a cry wolf syndrome; the day there will actually be someone with a justified reason and cause, it will not be given the importance it possibly deserves," said actor Arjun Kapoor, who recently faced public ire over his participation in the AIB Roast.

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According to social commentator Santosh Desai, the primary responsibility lies with the FDA and they have yet to figure out that what actually is wrong. Then how do you expect the stars to do it?

"If a product has been passed by the FDA, why would a celebrity not believe that all is in place? Yes, it merits an investigation but in the case of anything being amiss, the primary responsibility lies with the FDA not the stars. It is a completely irrelevant fact, it is just that everyone feels important by association with the stars," he added.
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