After 80 Years, Gillette Has Decided It Needs A New Ad Agency [THE BRIEF]
BBDO lost the lead assignment on Gillette after 80 years: P&G moved the account to Grey. Ad Age reports: "A person familiar with the matter pegged global agency revenue on the account at $45 million, which P&G executives declined to comment on. P&G spent $146 million last year in the U.S. alone on measured media for Gillette men's grooming products, according to Kantar Media."
KBS+ started a business school-esque fellowship program in which select employees take a variety of in-class entrepreneurial classes. Even though this provides employees with tools that will make it easier to leave the company, KBS+ thinks that it's worth it. MDC Partners' is considering expanding the program to other agencies in its network, including 72andSunny, CP+B. and Mono.
Burger King is trying to get women to want a Whopper.
It turns out that 70% of brands' Pinterest engagement comes from other people's pins rather than their own.
Yahoo's started in-stream native home page ads.
Mashable has some advice for clueless brands on social media.
Previously on Business Insider Advertising:
- Facebook Says These Are The 20 Best Brands On The Social Network
- Microsoft's Hilarious New Nokia Ad Slams iPhone And Samsung Fanboys
- YouTube Offers Millions Of Dollars In Ad Discounts To Attract New Advertisers
- Disney Publicist In Trouble For Taking 'Sexist' Photo With Mommy Bloggers
- This Is What Saudi Arabia's First PSA For Violence Against Women Looks Like
- Huge Problem With Dove's 'Real Beauty' Sketches: Most People Don't Know It's Dove
- Google Admits That Up To 10% Of All Web Ads Are Never Actually Seen