Advertsing watchdog ASCI pulls up Flipkart, Snapdeal, Uber for misleading ads!

Advertising industry regulator ASCI has upheld brands such as Flipkart, Uber, Snapdeal, Vodafone, L'Oreal, Fortis Healthcare and Pernod Ricard. The ASCI upheld complaints against 82 ad campaigns in June misleading ads.
The Advertising Standard Council of India got maximum misleading ads from the personal and healthcare category, followed by education category with 22 ads.

In etailer Flipkart’s case, the watchdog found that the ecommerce giant claimed that the MRP of a product was higher than the actual printed MRP and that it was offering it on discounted price.

"The website communication claims the MRP of the product as Rs 999, when actual printed MRP on product is Rs 449 which is being offered as the discounted price. This distorts facts and is therefore misleading the consumers as to actual discount being offered," CCC said.

Apart from Flipkart, the regulator also pulled Uber and Jasper Infotech, the holding company of e-retailing firm Snapdeal, for violating its code.