What you need to know in advertising today
Verizon announced in July 2016 that it would acquire Yahoo's core internet business for about $4.5 billion in cash. There have been a few snafus along the way, notably Yahoo's data-breach scandals, but the deal is supposed to close this month.
To read more about Verizon's plans for Oath going forward, click here.
In other news:
Facebook says people can't stop looking at Facebook during TV commercials. The social network found that people consistently logged onto its mobile app as TV ads started to air.
TNT plans to stream the season premiere of its scripted drama "Claws" on Twitter immediately after it airs on TV, reports Adweek. It's the latest push by Twitter to showcase premium video content.
Here are all the confirmed original shows coming to Netflix in 2017 - and their release dates. By the end of 2017, the streaming service will have released 1,000 hours of original shows and movies.
Ad tech executives are weighing in on whether it is worth getting into business with Procter & Gamble, reports AdExchanger. The marketing giant recently cut ties with Audience Science, which led to that ad tech firm shuttering.
Hollywood executives say that Snapchat's push into original content is showing signs of progress, reports Digiday. The company is showing a strong commitment to the initiative without interfering with the creative process.