WarnerMedia's grand ambitions, how to land a job at Amazon, and advertisers gear up for the Super Bowl

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My colleague Patrick Coffee dug into WarnerMedia this past week, unveiling details behind how AT&T, its parent company, has plans to become the biggest media company.

He got his hands on a pitch deck that shows how AT&T plans to use the combination of its entertainment brands and Xandr ad platform to become the biggest name in media while selling more services to AT&T subscribers.

Leaked pitch deck shows how WarnerMedia plans to become the dominant media company by spending on HBO Max and adtech division Xandr

Patrick also reported how WarnerMedia is starting to put the squeeze on ad agencies, with sources saying that agencies were asked to reduce their fees and agree to longer payment terms in exchange for the possibility of more work with the company.

AT&T's WarnerMedia is demanding tougher payment terms from its ad agencies as part of an effort to save $2.5 billion

Elsewhere, with advertising being a big part of Amazon's hiring effort, Lauren Johnson delved into the company's recruiting process, speaking to insiders about how to master the rigorous process.

Key takeaways: Candidates should memorize Amazon's 14 leadership practices and prepare to answer behavioral-based questions backed with data and examples.

Amazon is known for its ruthless interviewing process. We talked to insiders about how to get a job there.

And as we gear up for the Super Bowl, we've been tracking all the action. Some highlights from the Ad Bowl:

Here's the full list of Super Bowl commercials that will run this year

The Super Bowl's massive audience is a huge draw for advertisers. Here are 5 brands running Super Bowl commercials for the first time in 2020.

The 15 most iconic Super Bowl commercials of all time

Here are other great stories from media and advertising. (Not a BI Prime subscriber? You can read them all and more by subscribing here.)

Advertising

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JPMorgan Chase has named the president of its co-brand credit cards business as its new CMO

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