The top Super Bowl ads

Hi and welcome to Insider Advertising for February 8. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The most unforgettable Super Bowl ads.
• Oatly's bizarre Super Bowl t-shirts.
• Inside Ogilvy's turnaround.

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Tips, comments, suggestions? Drop me a line at LJohnson@businessinsider.com or on Twitter at @LaurenJohnson.

The 10 most unforgettable commercials from this year's Super Bowl

• Insider compiled a list of the 10 most unforgettable ads that aired during this year's Super Bowl.
• Big brands like Coca-Cola and Budweiser sat out the Super Bowl while new brands like Oatly ran its first Super Bowl ad.
• The list includes spots from Amazon, Robinhood, General Motors, and State Farm Insurance.

Read the story.

• Vegan milk brand Oatly released a bizarre and unexpected Super Bowl LV commercial featuring CEO Toni Petersson.
• In the 30-second spot, Petersson plays sings a jingle about the brand while standing in a field.
• Oatly released an "I totally hated that Oatly commercial" T-shirt that sold out in under 5 minutes.

Read the story.

• Lindsay Rittenhouse and Patrick Coffee report that Ogilvy's new hands-on CEO Andy Main is moving the legacy ad agency further into PR and consulting.
• Some insiders are unsettled and unsure of what the changes mean for the agency and their jobs.
• Main says making big ads is still the focus but that he's taking a more expansive view of creativity.

Read the story.

More stories we're reading:

• Bud Light aired two ads during Super Bowl LV despite Budweiser's decision not to (Business Insider)
• Reddit's 5-second Super Bowl ad winked at the recent GameStop frenzy and said 'underdogs can accomplish just about anything'(Business Insider)
• The 10 Super Bowl commercials that have generated the most buzz online (Business Insider)
• Public relations giant Edelman lays out its plan to gobble up more advertising clients with data and analytics (Business Insider)
• Digital ad firm Magnite has acquired RTL's SpotX in a $1 billion deal as it takes on Google for video ad dollars (Business Insider)
• Companies like P&G and the NFL are using quizzes and games to get people to share their data as e-commerce takes off and privacy regulation looms (Business Insider)
• Amazon employees say they were caught off guard by Andy Jassy's promotion, but some think they know who the next AWS CEO will be (Business Insider)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@businessinsider.com and subscribe to this daily email here.