The PR pros behind the SPAC and IPO rush

Good morning and welcome to Insider Advertising for March 15. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• The SPAC and IPO PR rush.
• Clubhouse brand deals.
• Dunkin's influencer marketing.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Meet the 18 top PR pros that companies are rushing to hire in the SPAC IPO craze

• Sean Czarnecki reports that the SPAC and IPO market is heading for another robust year, which means opportunity for PR firms.
• Companies going public need seasoned communications vets to help put their businesses in the best light for investors.
• Insider identified the top 18 public relations pros working in IPOs and SPACs today.

Read the story.

How influencers and marketers are using Clubhouse to strike brand deals and make new connections

• The audio-only app Clubhouse has had a meteoric rise since launching in 2020.
• Sydney Bradley reports that influencers have taken notice and built a bustling community on the app for networking.
• Marketers are also tapping in by using Clubhouse to scout talent and cast campaigns.

Read the story.

Inside Dunkin's influencer-marketing strategy, from hiring Charli D'Amelio to employees posting on TikTok

• Dunkin' has launched long-term programs on social media to help promote products.
• Amanda Perelli reports that the brand has leaned into hiring influencers, employees, and fans to film content for TikTok.
• Dunkin' has a large TikTok presence with 2.4 million followers.

Read the story.

More stories we're reading:

• Mars CEO says that the pandemic will redefine how the company approaches business travel and office design (Insider)
• How finance-focused TikTok creator Tori Dunlap's earnings ballooned after she began posting videos to help her 860,000 followers take control of their money (Insider)
• HBO content will remain commercial-free in ad-supported version of HBO Max (The Wrap)
• Condé Nast expects strong revenue growth in 2021 after "very difficult year," CEO says (The Information)
• House panel weighs moves to rein in big tech, aid media (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.