The possible buyers of AT&T's digital ad unit Xandr

Hi! Welcome to the Insider Advertising daily for September 3. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com.

Today's news: The potential buyers of AT&T's Xandr, layoffs at Droga5, and the USPS's contract with PR giant Weber Shandwick.

• AT&T is reportedly eyeing a sale of Xandr, its two-year-old adtech firm that promised to shake up TV advertising for WarnerMedia and beyond.
• Lucia Moses and I talked to M&A, consulting, banking, and other experts to name likely buyers of Xandr. They named private equity firms, Walmart, Shopify and Singtel among others as possible acquirers for various reasons.
• Xandr is primarily comprised of its acquisition of adtech firm AppNexus, and finding a buyer for a rare giant adtech firm and unwinding the tech from WarnerMedia's assets could be challenges.

Read the full story here.

Accenture-owned ad agency Droga5 just cut 7% of its US staff — here's what we know

• Patrick Coffee reports that ad agency Droga5, which is owned by consulting giant Accenture, laid off 7% of US staff.
• People with knowledge of the matter said employees at all levels across departments were affected.
• The news comes after Accenture announced that it would cut 25,000 jobs globally.

Read the full story here.

PR firm Weber Shandwick is helping the US Postal Service navigate mail-voting controversies. Read the firm's $4 million contract with the embattled agency.

• The US Postal Service is working with PR firm Weber Shandwick to deal with the controversy around the November election and President Trump's efforts to sow doubt about voting by mail.
• Patrick obtained a redacted copy of the firm's contract that shows the USPS paid $4 million over three years for services such as legislative and public-affairs work, social-media support, and crisis communications.
• USPS redacted large portions of Weber Shandwick's contract, most significantly the responsibilities assigned to the firm in 2016.

Read the full story here.

More stories we're reading:

• Apple, Amazon, and and Google hike their developer and ad client fees to pass on the costs of paying new digital taxes in Europe (Business Insider)
• Robinhood's PR chief is leaving the popular trading app and the company is searching for a replacement (Business Insider)
• Video app Triller sees China's new export rules as favorable to its $20 billion bid for TikTok (Business Insider)
• A step-by-step playbook for negotiating an influencer brand deal, according to a WME agent who works with creators like Addison Rae Easterling, David Dobrik, and Lilly Singh (Business Insider)
• Trump admin. considers enlisting celebs as part of $250M COVID-19 public health ad campaign (ABC News)
• Only 9% of ad buyers have a clear budget for next year (Adweek)

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren