The Global Alliance for Responsible Media is 'discontinuing activities' after Elon Musk's X filed an antitrust lawsuit against it

• The World Federation of Advertisers halts the Global Alliance for Responsible Media activities.
• The decision follows an antitrust lawsuit filed by Elon Musk's X against the organization.

Advertising trade group The World Federation of Advertisers told its members on Thursday that it was discontinuing activities for its Global Alliance for Responsible Media initiative following an antitrust lawsuit filed by Elon Musk's X against the company earlier this week.

Stephan Loerke, the CEO of the WFA, wrote in an email to members, seen by Business Insider, that the decision was "not made lightly" but that GARM is a not-for-profit organization with limited resources.

Loerke said that the WFA and GARM intend to contest the allegations in X's suit in court and that it was confident the outcome of the case "will demonstrate our full adherence to competition rules in all our activities."

This is a developing story. More to follow…