Private equity is taking aim at advertising

Hi and welcome to Insider Advertising for March 30. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Private equity eyes advertising.
• Adtech company ID5 raises $6 million.
• T-Mobile pulls TVision.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

14 top private-equity firms that are pouring billions into the advertising industry

• Private equity has become a significant buyer of advertising agencies in the past five years, Patrick Coffee reports.
• That trend has intensified as the pandemic grounded traditional buyers like agency holding companies.
• Insider identified 14 firms like Bain and Carlyle Group that are spending big in the marketing sector.

Read the story.

Read the pitch deck that a startup used to raise $6 million to save targeted advertising

• Adtech firm ID5 has raised $6 million in Series A funding, I reported.
• The funding comes as Google and Apple plan big privacy-driven changes to how advertisers target and measure ads.
• The firm is chasing a $13 billion industry in identity solutions.

Read the story.

T-Mobile pulled the plug on its streaming video service, TVision, just 5 months after launch

• T-Mobile pulled the plug on its streaming video offering and offers YouTube TV instead, Claire Atkinson reports.
• The phone giant billed the move as part of a broad partnership with Google and streamer Philo.
• Video costs will go up for many T-Mobile customers.

Read the story.

More stories we're reading:

• Nike is transforming from a marketing company into a technology brand. 7 company insiders say the changes - including mass layoffs and team restructuring - are creating internal turmoil. (Insider)
• Lil Nas X's 'Satan Shoe' - made with one drop of human blood - sold out in under a minute, bringing in nearly $700,000 (Insider)
• Instagram is funding new shows from some of TikTok's top stars in its latest effort to woo creators (Insider)
• The Washington Post reversed a decision to bar a reporter from covering sexual assault after she spoke about the ban on Twitter (Insider)
• TripleLift to sell majority stake to Vista Equity Partners for $1.4 billion (Adweek)
• Facebook puts $750 million global media account up for review (Campaign)
• The media is slashing jobs again as the Trump news cycle fades and the economy struggles (CNN)
• Team Whistle to be acquired by U.K.'s Eleven Sports (Variety)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.