Millions of Facebook users' data was leaked

Hi and welcome to Insider Advertising for April 5. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Millions of Facebook users' data leaked.
• What happened to Adobe's ad business.
• Fernando Machado moves to Activision.

If this email was forwarded to you, sign up here for your daily insider's guide to advertising and media.

Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

• The personal data of over 500 million Facebook users has been posted online in a low-level hacking forum.
• The data includes phone numbers, full names, location, email address, and biographical information.
• Security researchers warn that the data could be used by hackers to impersonate people and commit fraud.

Read the story.

Why Adobe's $540 million bet on advertising went awry, according to former employees, analysts and ad buyers

• Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains, I reported.
• Former employees, analysts, and ad buyers broke down what happened to Adobe's once-lofty ad ambitions.
• They said Adobe struggled to understand advertising's business model and win over TV ad buyers.

Read the story.

Burger King's CMO, one of the best-known marketers, leaves for top role at Activision

• Fernando Machado, CMO of Burger King parent company Restaurant Brands International, has resigned, Patrick Coffee and Tanya Dua reported.
• He is headed to Activision Blizzard as its chief marketer.
• The ex-Unilever exec joined Burger King in 2014 and was promoted to lead RBI's marketing in 2020.

Read the story.

More stories we're reading:

• Nike tried to sue the controversial 'Satan Shoes' out of existence. Instead, it's fueling hype as pairs sell for thousands of dollars on the resale market. (Insider)
• 'Godzilla vs. Kong' earned $48 million at the US box office over the weekend, the best opening during the pandemic (Insider)
• Donald Trump has expanded his list of 'woke' companies to boycott, due to their opposition to Georgia's voting law (Insider)
• The SPAC boom is coming for fast-growing fitness and wellness companies. Experts reveal the 6 blank-check firms on the hunt. (Insider)
• These TikTok stars got into so many hot VC deals as angel investors, they just raised $15 million of other people's money to plug into startups (Insider)
• Sports agent Rich Paul joins former Nike execs to start marketing agency Adopt (CNBC)
• Biden administration launches $10 million ad campaign, leaders' network to encourage vaccination (CNN)
• U.S. senators ask digital-ad auctioneers to name foreign clients amid national-security concerns (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.