Meet the 19 insiders working to turn Amazon into an advertising juggernaut to compete against Facebook and Google
- Amazon is building out an advertising business with new tools and ad formats across its website, Amazon Fire devices, and ad-supported streaming video.
- Business Insider identified 19 of the top execs leading the charge. They represent longtime execs and newer ones who were brought on to help marketers navigate its platform.
- Visit Business Insider's homepage for more stories.
Amazon continues to be the advertising industry's sleeping giant.
Advertising is Amazon's fastest-growing area, growing 41% year-over-year in 2019, and is increasingly stretching ads across its e-commerce website and app, streaming TV and automated ad placements.
Business Insider identified 19 Amazon execs leading its charge into advertising. It features a mix of longtime Amazon employees and newer hires from agencies and media companies working to solve different problems and experiment with ad formats.
The list includes well-known Amazon employees like Paul Kotas, SVP of Amazon Advertising, who reports directly to Jeff Bezos and is part of Amazon's so-called "S-team." It also includes leaders like Colleen Aubrey, who oversees search advertising; and Amanda Bloom and Jonathan Cloonan, who are working with ad holding companies like Omnicom and WPP to help advertisers navigate Amazon's ad platform.
Click here to see the full list of 19 Amazon Advertising execs.
Read more of Business Insider's reporting on Amazon's advertising business:
- Amazon has a big leadership hole to fill with the departure of advertising exec Seth Dallaire. Here are five insiders that ad execs say are his likely successor.
- Amazon is known for its ruthless interviewing process. We talked to insiders about how to get a job there.
- 7 charts show why Amazon's ad business could balloon to $17 billion this year and is a growing threat to Google
- Amazon's new OTT pitch deck shows how the e-commerce giant is letting advertisers use Alexa to market their products
