Meet the 16 rising stars inside top PR agencies, who know everyone, have great reputations, and can spin anything
- Meet the rising stars of PR, where we recognize rising talent at the biggest public relations firms.
- PR is getting more attention from marketers as people are getting harder to reach with traditional advertising. At the same time, PR firms have to expand their expertise to areas like social media and content and use data to show their work is driving results.
- We identified up and comers who are doing just that at the top PR firms like Edelman, Ketchum, and MSL.
- They stand out for how they're applying data in new ways, helping their firms grow their capabilities, jumping on trends, and managing clients' crises.
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PR seems to be more important - and complex - than ever.
Companies have to tell their stories better than ever to a public that's avoiding traditional ads and demanding more of corporations. That means communications experts have to pull more levers than ever, from social media to influencers as well as old-fashioned press hits, while using data to show their effectiveness.
The agency PR pro is not just juggling these demands, but doing it for multiple clients. It's a tough job, but many are making themselves indispensable to their clients, mastering the use of data and social media channels, managing relations with reporters, and responding quickly to news events to shape public opinion of them and their executives.
These rising PR stars are doing all that and more. They're using data in new ways, leveraging influencers, helping clients jump on social trends, and roping in new ones.
For this list, we selected people from the top PR agencies in the US by revenue, using the widely cited Holmes Report. In most cases, we chose one person per firm, with a couple exceptions where more than one person particularly stood out. We did our own research along with company information to determine the final list.
Scroll down to see who made the cut of the top PR pros of 2019, listed alphabetically by last name.
Alyssa Meyers contributed reporting.