Key stories from Advertising Week, Verizon shedding MapQuest, and how Vox Media's New York magazine acquisition will fuel its growth

Welcome to the Advertising and Media Insider newsletter. I'm Tanya Dua, a senior advertising reporter filling in for Lucia this week. If you got this email forwarded, sign up for your own here. Send tips or feedback to me at tdua@businessinsider.com.

Advertising Week New York is (thankfully) in the rearview mirror, but before I round up everything else we've covered over the past week, here are some key stories that we covered on the ground:

'We're being squeezed': Marketers are freaking out about coming privacy laws in the US and worry that it will be worse than Europe's GDPR

General Mills CMO Ivan Pollard defends his stance on how ad agencies should be compensated - and lays out what the CPG giant seeks from its agency partners

A big advertising agency is working on a blockchain-based plan to let walled gardens like Facebook share data with marketers

WeWork's unraveling will have a chilling effect on direct-to-consumer companies, says former AOL and Google exec and DTX Company CEO Tim Armstrong

Brands are increasingly doing away with the CMO role. A top Coca-Cola exec explains why the company ditched the title and reveals its growth strategy.

Hot off the press, my colleague Lauren Johnson had the scoop on Verizon selling MapQuest to Venice, Calif.-based ad-tech firm System1 for an undisclosed amount. The telecom company inherited MapQuest as part of its $4.4 billion acquisition of AOL in 2015, and the sale marks the latest move by the company to shed parts of its media business after it sold blogging platform Tumblr to Automattic Inc. in August.

Verizon has sold mapping service MapQuest as the telecom giant continues to trim its media investments

Lauren is also working on our first list of executives who are reshaping martech. Send her your nominations here by Oct. 4.

Elsewhere, while McDonald's move to assign lead creative duties to independent agency Wieden and Kennedy surprised many in the industry, Patrick Coffee dove into what it could signal for the industry more broadly.

Advertisers have long avoided sharing agencies with competitors. McDonald's just abandoned that tradition, and other big brands could follow suit.

Patrick also caught up with longtime ad exec and anti-smoking activist Alex Bogusky on Juul's meltdown after the company announced that its CEO would step down amid investigations by federal agencies and said it would suspend all advertising. Bogusky blamed the company's Silicon Valley-style approach for its problems.

Juul's Silicon Valley marketing tactics are to blame for its troubles, longtime advertising exec Alex Bogusky says

Lastly, Lucia broke down how Vox Media's acquisition of New York Media would fuel its growth. New York's e-commerce site, The Strategist, is a bright spot, and its fashion coverage is also expected to help Vox land beauty and luxury advertisers.

Vox Media is acquiring New York magazine. Here's how it plans to use it to fuel its growth.

Here are other great stories from media, marketing, and advertising. (You can read most of the articles here by subscribing to BI Prime; use promo code AD2PRIME2018 for a free month.)

Viacom's digital studios head explains why the division's strongest asset is its freedom to take risks

The 16 power players leading the rise of free ad-supported streaming services in 2019

YouTube and Instagram star Alisha Marie explains how to pitch a brand for your first sponsorship deal

Here's why one of Wall Street's most well known internet analysts says Google Maps is set to add billions to Alphabet's topline

Pluto TV's CEO explains how he grew its audience by 50% in 7 months with help from big new partners like the NFL and Comcast