Investment firm Apollo wants to spin off PR software firm Notified

Good morning and welcome to Insider Advertising for March 18. I'm senior advertising reporter Lauren Johnson, and here's what's going on:

• Apollo plans Notified spin off.
• PE firm Innovatus Capital eyes ad agencies.
• FuboTV moves into sports betting.

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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.

Apollo is planning to sell Notified, one of the biggest PR software companies

• Patrick Coffee and Sean Czarnecki report that investment firm Apollo Global Management is planning to sell PR software company Notified.
• Apollo acquired Notified's parent company Intrado for $2 billion in 2017.
• This move comes as investors are taking more interest in once-volatile PR services.

Read the story.

Private-equity firm Innovatus Capital just snapped up 3 ad agencies and said it wants to take on the big ad holding companies

• Patrick reports that private-equity firm Innovatus Capital acquired three midsize ad agencies in the past three months.
• It joins other PE firms that have poured billions into marketing services over the past few years.
• Innovatus said it plans to acquire more agencies that have been weakened in the downturn.

Read the story.

FuboTV's CEO breaks down the company's sports-betting strategy, which has spurred both investor enthusiasm and stock volatility

• The streaming-TV service FuboTV is moving into sports gambling, reports Ashley Rodriguez.
• The sports-betting strategy has driven volatility in the stock over the past few months.
• CEO David Gandler described his plan, which is focused on the sports-entertainment experience.

Read the story.

More stories we're reading:

• Philips took a $30 million-plus chunk of its ad business away from ad giant WPP (Insider)
• A former Facebook staffer became one of the leading '#JobTok' creators on TikTok by posting career advice to her 90,000 followers (Insider)
• Amazon's 'underappreciated' B2B unit is on pace to become an $80 billion marketplace. And execs from Citi to Uber are praising it this week. (Insider)
• Apple received a boost in its legal tussle with French advertisers who had hoped to delay upcoming app-privacy changes - but it still faces an investigation into the proposed move (Reuters)
• Snap acquires Berlin company that helps online shoppers pick clothes that fit properly (CNBC)
• Coming to a TV near you: Ad fraud that costs marketers millions (Bloomberg)
• Tinuiti acquires Amazon specialist Ortega Group, adds Kevin Mayer to board (Wall Street Journal)

Thanks for reading and see you tomorrow! You can reach me in the meantime at LJohnson@insider.com and subscribe to this daily email here.