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Today's news: Instagram eyes big push into messaging with API, Oracle becomes a minority investor in TikTok, and how big brands are taking marketing in-house.
In theory, the feature will let large brands access their messages through third-party services similar to features that already exist in Messenger and WhatsApp.
Currently, brands have three options for managing their DMs with Instagram users. They can use the consumer app, the Instagram.com website, or Creator Studio — a Facebook-built tool for managing social media accounts that offers greater functionality, but not API access.
The Trump administration has pressured TikTok to sell its US-based business due to national security concerns about its ties to China.
On Friday, Trump signed an executive order that would ban new downloads of TikTok and popular chat and commerce app WeChat, effective Sunday, September 20th. On Saturday, Trump announced he had given the Oracle deal his "blessing."
Companies should evaluate the scope, number of employees, fees, working dollars, and performance of their media operations to eliminate any redundancies, per the report. Marketers also need to get leadership and other departments like finance to buy in and hire talent.
"If paid media gives you a significant long-term advantage, then it could be worth the complexity of bringing it in-house," said Tony Weisman, former CMO of Dunkin' Brands.
