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Influencers react to an Instagram test that removed public 'like' counts

Mar 4, 2021, 21:22 IST
Business Insider
Instagram.Photothek/Getty Images

Hi, this is Amanda Perelli and welcome back to Insider Influencers, our weekly rundown on the business of influencers, creators, and social-media platforms. Sign up for the newsletter here.

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In this week's edition:

An Instagram test gave a glimpse of a world without public 'like' counts and some influencers say it would be better

Many users found out what Instagram looks like without "like" counts on Tuesday after the app accidentally widely expanded a test to remove the public displays of the number of likes.

The wide rollout was because of a bug, but signals Instagram is still testing removing like counts.

Sydney Bradley broke down how a change like this could impact the influencer industry:

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  • Seeing the number of likes is a constant source of competition for many creators, influencer Andrea Pion Pierre said.

  • Influencer Khadijah Lacey-Taylor said removing like counts could be an opportunity for creators to look more holistically at how engaging and enjoyable their content is.

  • A downside: for emerging creators who've quickly gained a following but aren't on brands' radars yet, their number of likes is one of the few ways to show influence (before sending screenshots of metrics).

Read the full post with more reactions here.

Instagram takes on Clubhouse by letting up to 4 speakers livestream together and make money from tips and brand deals

Instagram

Instagram has expanded its livestreaming feature, which now allows up to four speakers.

The update comes as the live-discussion app Clubhouse surges in popularity.

Sydney reported on what the new update entails and how it could impact creators' businesses:

  • Instagram is expanding livestreaming by doubling Instagram Live's capacity to four speakers at once with the introduction of "Live Rooms."

  • The host can add or remove any of three speakers throughout a livestream, similar to how moderators maintain the "stage" on Clubhouse.

  • Creators will also be able to use "Badges," Instagram's tipping feature, in these rooms. And there's brand deal potential.

Read the full post here.

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How influencers are using a new affiliate-marketing tool to text message their fans and drive sales
MagicLinks

Social-media influencers are using text messages to connect with fans and drive affiliate-marketing sales.

Affiliate marketing platform MagicLinks is testing a tool, called Text2Shop, that lets influencers mass send shoppable links to fans.

Sydney and I reported on how influencers are using this new tool:

  • Text2Shop was created by MagicLinks and is powered by the text-marketing startup Community.

  • College student Nazjaa Hughson has driven over $15,000 in sales since she started using Text2Shop with an average conversion rate of 6%.

  • Hughson wants her fans to feel like they are getting "exclusive content," different from what's on her social channels. She dedicates time every now and then to directly chat back and forth with her followers.

Check out the full post here.

17 YouTube stars break down how much they get paid per month for their videos

Maya Lee

Creators who are a part of YouTube's Partner Program can monetize their YouTube videos with ads.

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Factors like whether a video went viral, or whether the audience that watches their content is valuable to advertisers, will determine what a creator earns per paycheck.

Sydney and I spoke with 17 influencers on how much they'd earned in a month on YouTube, ranging from $82 to $141,356.

Check out the full post here.

More creator industry coverage from Insider:

This week from Insider's digital culture team:

Craig Barritt / Getty Images

David Dobrik talked about a prank that a former Vlog Squad member now calls sexual assault in an old podcast episode

In resurfaced podcast audio, David Dobrik talked about a prank on Seth Francois.

Insider reporter Lindsay Dodgson reported that Francois now says he considers the incident, where Jason Nash kissed him, sexual assault.

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In the clip, Dobrik confirms that Francois had no prior knowledge that he would be kissing Nash.

Read the full post here.

More on digital culture:

Brandon Lundby

Here's what else we're reading:

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