How much TikTok is paying for key roles as it goes on a hiring spree

Hi! Welcome to the Insider Advertising daily for August 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at ljohnson@businessinsider.com

Before we get to today's news, two pieces of housekeeping:

• Tomorrow, reporter Amanda Perelli is hosting a webinar about how influencers are adapting to the pandemic with YouTube stars like Shelby Church. Register and get more information here.
• We are still accepting nominations for marketing-tech leaders. Submit nominations here.

Today's news: TikTok salary data, Facebook's warning about ad targeting, and how Poshmark resellers make money.

TikTok salaries revealed: How much the tech company pays for key US roles in engineering, product, and more

• Despite concerns about being banned in the US, TikTok has been on a hiring spree recently.
• Ashley Rodriguez and Dan Whateley Data mined US Office of Foreign Labor Certification data to find out how much it's paying foreign workers for roles like data science, engineering, and product management.
• The data reveals stats like the average salary of data scientists ($128,000 to $200,000) and brand partnership managers ($129,000 to $145,000).

Read the full story here.

Mark Zuckerberg and Sheryl Sandberg have a new message for regulators: Limiting Facebook's data collection will destroy a 'lifeline' for small businesses during the pandemic

• Facebook execs warned that its ad targeting could be hit by changes like Apple's privacy minded changes to iOS 14, which may hurt small businesses, reports Rob Price.
• The execs argue that its advertising tools present a "lifeline" to small businesses and that attempts to restrict its ad tools could have "macro-economic" effects.
• During the coronavirus, Facebook has rolled out new products like ways for businesses to connect with customers.

Read the full story here.

Poshmark clothing resellers are becoming Instagram influencers to increase sales and make money from brand sponsorships

• While many influencers make money hawking others' brands, Poshmark resellers like Jack Ermisch and Coco Cohen use social media platforms like Instagram, YouTube, and TikTok to sell their own stuff or others' used clothes.
• Cohen said that 80% of her Poshmark sales are driven through Instagram, for example.
• Other resellers like Kirsten Russel work with brands on sponsorship deals to review products and create content.

Read the full story here.

More stories we're reading:

• 'Big 4' salaries, revealed: How much Deloitte, KPMG, EY, and PwC accountants and consultants make, from entry level to executive roles (Business Insider)
• All the lingo Poshmark insiders use, like 'love notes' and 'bundles,' and what they mean on the clothing resale platform (Business Insider)
• With Covid crushing advertising, YouTubers turn to subscriptions (Bloomberg)
• NBC insiders say entertainment boss fostered toxic culture, under investigation (The Hollywood Reporter)
• Snapchat debuts first brand-facing campaign as it looks to reclaim lost ad spend (The Drum)
• How the world's biggest advertisers are spending (or not) as the pandemic grinds on (Digiday)

Thanks for reading and see you tomorrow! You can reach me in the meantime at ljohnson@businessinsider.com and subscribe to this daily email here.

— Lauren